Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns.

The RFM model gives a picture of the past, showing what your customers are like. But it’s also a great indicator of what your next objectives should be.

Customer returns are reaching pandemic proportions. Increasingly, shoppers are being conditioned to return unwanted items, ‘nearly unworn’ or over-ordered clothes in a sector with already tight ...

An RFM list inventory will segment your house file by quantity of names into predetermined “buckets.” These buckets represent your traditional list segments, such as 0-6 month buyers (recency), 2X ...

If we are considering the overall outdated mode of assessment that segmentation models seem to be stuck in, we should admit that segmentation models must evolve.

There is a need for brands to reevaluate their customer segmentation strategies and how they build segment profiles.

More generally, the cross-national, cross-cultural approach to market segmentation can guide the development of global marketing strategies for services and improve business performance. Journal of ...