In 1891, Édouard Michelin did something remarkable: he created the first removable pneumatic tire. Unlike previous tires that were glued onto wheels, this detachable design allowed for easier and ...

The new ad features the Michelin Primacy MXM4 tire, which Michelin claims can help drivers stop their cars up to 29 feet shorter than on Goodyear Assurance ComforTred Touring Tires. The new ad will ...

Michelin is launching the fourth ad in its first global advertising push, the two-year-old "The Right Tire Changes Everything" campaign. The new element talks about safety, and features the Michelin ...

NEW YORK — Michelin rolled out a global media campaign Tuesday that touts the cost savings of its tires as it fights for market share in an increasingly competitive market. The campaign features the ...

Michelin rolled out a global media campaign on Tuesday that touts the cost savings of its tires as it fights for market share in an increasingly competitive market. The campaign features the French ...

Michelin USA is launching a new campaign with a safety, fuel economy, and environmental messages. The integrated TV, print, Internet and radio effort uses the slogan "A Better Way Forward." The new ...

tire maker and one giant leap for the Michelin Man. The Michelin Man, one of the world’s most recognizable icons, takes center stage in U.S. advertising for the first time as Michelin North America ...

SAN FRANCISCO, Calif.—Michelin North America Inc. said its campaign shown across screens on Volta Inc.'s electrical vehicle charging stations increased awareness of the brand's EV tires by 70%. Volta ...

Group Michelin is launching a global advertising campaign using the theme, “The right tire changes everything,” featuring company mascot Bibendum in an animated world pulling tires from his body to ...

Founded in 1871 as Continental-Caoutchouc und Gutta-Percha Compagnie in the German city of Hanover, Continental is celebrating its 150th anniversary this year. The auto parts company started as a ...

Lots of brands have been trying to find ways to reach teenagers and their parents to warn them about the dangers of texting while driving, and other safety hazards that teens take on when they get ...

Even if you aren't a hardcore car enthusiast, you've likely heard of Michelin. This brand is the biggest tire manufacturer in the world, with the exception of Lego, and that's only if you stretch your ...