Market segmentation process essentially involves grouping and sub-grouping large homogenous markets into clearly identifiable segments.

This is one of the most common types of market segmentation where companies segment the market by concentrating on various geographic areas. Consumer preferences vary from region to region.

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Role of Market Segmentation on CRM. Customer relationship management, or CRM, is a promotional tactic used in integrated marketing and other types of consumer-focused marketing. CRM programs use ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Once you’ve collected enough data about your customers, use it to divide your customers and prospects into segments. Here are four types of customer segmentation all marketers should know of.