Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. These above-the-fold elements pretty much all people see when ...

Your LinkedIn headshot is one of the four most important parts of your LinkedIn profile for making a powerful first impression (the other three are your Headline, About, and Background). Your headshot ...

There’s just no getting around virtual networking in 2021 — it’s an absolute must for job-seekers. If your LinkedIn profile hasn’t been updated since the pandemic began, learning how to create a ...

New feature makes long-awaited analytics available on personal LinkedIn profiles, unlocking insights where real engagement and brand-building happen. With personal branding on the rise and LinkedIn ...

LinkedIn’s organic reach is dropping sharply, especially for company pages. Personal profiles now outperform company pages for engagement and visibility. Thought leadership from CEOs and leaders ...

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In ...

Digital marketers need to be strategic about marketing themselves. It’s easy to spend so much time focusing on your business that you don’t invest enough time on your personal brand. But don’t forget ...