CAPI integrations have moved from a nice-to-have to a necessity. Now they’re laying the groundwork for an outcomes-driven ad ...

Conversion rate optimization (CRO) is the process of systematically improving the ratio of a favorable outcome to overall actions.

Conversion Rate Optimization (CRO) is crucial for businesses looking to turn visitors into engaged customers. CRO isn’t just about getting more traffic; it’s about making the most of each ...

In a world where machines can process infinite data points, will our greatest competitive advantage become our ability to ...

If you want more leads or sales, optimize your website to increase conversions! Discover the website secrets to better conversion rates in this 4-part Website Conversion Rate Optimization workshop ...

Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions.

Here's how The LIFT Model can be used to significantly boost landing page conversion. #landingpage #conversion Author of "From Side Hustle To Main Hustle To Millionaire" (Available at B&N, Amazon ...

Who should ingest the conversion data? DSPs are better equipped for bid optimization, but would this setup benefit publishers? If outcome-based optimization is to work, CTV needs clear frameworks that ...