Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the importance of customer churn ...

"Everything seemed fine." These three words echo through countless customer churn post-mortems after a seemingly stable customer departs. But here's what years of SaaS churn analysis have taught ...

Customer retention is one of the key factors determining a company’s long-term success, especially in highly competitive industries where acquiring new customers can be much more costly than retaining ...

VC, former CEO and tech legend Ben Horowitz has a great blog post about analyzing sales losses. His big conclusion is that if you ask sales people why they lose deals, they’ll always say “price.” ...

Findings from strategy and consulting firm Magid’s SubScape next generation, analytics-driven tool have revealed key insights about subscriber motivations and solutions for engagement. “The media ...

Customer attrition is a complex issue that affects banks in many ways and directly affects their productivity, profitability, and long-term viability. Losing current clients can have a detrimental ...

And then there are the more dire numbers of Apple TV+ and Discovery+. By comparison, it sounds like “90-Day Fiancé” is not creating many 365-day subscribers: The Discovery+ annual churn rate is a ...