Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

AI search is changing the way businesses get found. Getting found is no longer just about ranking or driving traffic; it's about crafting content that speaks clearly to your audience and is structured ...

Regardless of your career description or geography, it's a safe bet you've heard these headlines: MySpace—the highly addictive online social networking venue dominated by teens and young adults—will ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional ...

More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating back to 1930. Here ...

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...

Catch up on select AI news and developments from the past week or so: Yelp expands AI features to make local discovery more conversational, visual, and seamless. Yelp's fall product release introduces ...

There are many approaches to pricing. These include cost-based, going-rate, target profit, cost-plus, and break-even approaches. When you think about it, all of these approaches to pricing a product ...

B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...