Image is everything, but it is not the only thing when it comes to branding. Brand image is what people perceive your brand ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. In the modern marketplace, a brand’s reputation is more ...

A positive brand image is vital in today’s work culture of very discerning consumers who are not shy about vocalizing their concerns about companies’ ethics and practices. An informed and selective ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining ...

In today's fiercely competitive market, a company's brand is not only a symbol of the image that it wants to portray, but also a reflection of its core competitiveness. Therefore, brand protection is ...

Brand value can be an extremely valuable asset to companies, but it's also one that's incredibly difficult to put a firm figure on. Consider a company like Tesla (TSLA 1.82%), for ...

Marketing a franchise brand comes with its own unique set of challenges. Not only are franchisors trying to make an impact in an increasingly competitive and noisy landscape, but they also have to ...