NEW YORK (Reuters) - Google Inc.'s $3.1 billion purchase of DoubleClick Inc. will create a new powerhouse in digital advertising that could spur a wave of takeovers in the online marketing sector. The ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a certain dissonance that happens in modern marketing: a brand hires an agency hoping for transformation—a ...

Click fraud is a deceptive practice that plagues online advertising, costing businesses billions of dollars in wasted ad spend each year. By artificially increasing the number of clicks on digital ads ...

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

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Testifying before the Senate Banking Committee, Federal Reserve Chair Jerome Powell said generative artificial intelligence “has enormous capabilities to make really significant changes in the economy ...