Apple today raised the price of the Vision Pro to $3,699, up from $3,499, as part of a sweeping round of price increases across its lineup. The change came after Apple's online store was briefly taken offline earlier today and brought back up with new pricing across the HomePod mini,

Apple wants you to step into a virtual world, while Snap wants you to stay in the real one. Here's how their very different approaches to spatial computing compare.

India, June 26 -- Apple has drastically increased the cost of their products line-up, including MacBook, iPad, Vision Pro and HomePod. Some Apple devices have experienced up to a 42% increase, which is one of the largest price increases that Apple has undertaken in recent times.

As a related note, Mike Rockwell, the former head of Vision Pro at Apple, has since been tapped to lead the Siri AI and Apple Intelligence efforts, which can't be a coincidence. With Apple smart glasses rumored for 2027, the new visual intelligence features emphasized at WWDC 2026 could be setting up Apple's next big device launch.

The price increases are largely unprecedented, with no equivalent in Apple’s modern history of sweeping hikes across much of its product line.

The latest beta of Apple's Reality Composer Pro 3, the content creation tool used to build spatial experiences for Apple Vision Pro, appears to contain traces of "The Machinery," an ambitious game development project that abruptly shut down in 2022 without explanation.

Apple's Vision Pro could very well be the most important new product Apple will launch this decade. It's a whole new product category for Apple, with a new, accompanying software platform called visionOS and an app ecosystem to match.

Apple unveiled Apple Vision Pro in June 2023 and released it in February 2024. As we approach the tail end of 2025, expectations are growing around a revised Apple Vision Pro. Ideally, Apple Vision Pro 2 would be an upgrade on the same scale as the ...

Apple Inc shares fell around 5% on Thursday (June 25), marking their worst decline since February 2026, after the company raised prices across MacBook, iPad, Home devices and Vision Pro to offset higher costs from an unprecedented memory chip and storage shortage.