“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream.

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology ...

Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade ...

MOUNTAIN VIEW, CA--(Marketwired - Apr 1, 2014) - NetSeer, the creator of Concept targeting for advertisers and publishers, today announced its new Predictive Viewability Engine, offering ...

Who could argue with the notion that advertisers shouldn't be charged for an ad unless someone actually views it? That's the logic behind today's announcement of the blessing by an ad industry group ...

The issue of ad viewability has been front and center for more than a year. It’s widely accepted as a standard for quality in the digital advertising industry. But many in the industry maintain that ...

For advertisers today, addressing mobile consumers in their marketing runs is practically non-negotiable. Smartphones are at the crux of most consumers’ lives. Less than five years ago, only 35 ...

Last week Google matter-of-factly reported that it has come to realize thanks to "the advancement of new technologies" that many display ads that are served are not actually seen by a user. In recent ...

Everyone’s thumb and forefinger are on warp speed, pushing content past consumers’ eyes faster and faster. Therefore it’s no wonder ads are often just blurs on a screen that don’t get seen, that ...

An icon in the shape of a lightning bolt. Impact Link Marketers are spending more than ever on digital advertising, but there are growing concerns over whether digital audiences actually see many of ...

Dave Randall, Videology VP takes a deep-dive exploring one of the online advertising sector's most critical, and yet divisive issues, and appeals for a collective solution towards more universally ...