Value-based pricing is a convenient and effective pricing strategy for B2B SaaS companies that CEOs and pricing managers ...

You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would probably pay more but you never tested it. Pricing suddenly feels heavier than ...

UnitedHealth Group’s pharmacy benefit manager is launching an alternative, value-based drug pricing model it promises will make pharmaceutical spending more predictable. The OptumRx Clear Trend ...

A new program from Optum Rx would offer greater predictability by using a guarantee-based pricing model. Optum Rx announced a new value-based pricing model with an emphasis on predictability and ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

As we move deeper into AI transformation, there is a growing tendency to focus on the obvious productivity gains. Generative ...

James Jay Barber, President and CEO, opened by noting his transition into the role and outlined a focused strategy: "what I believe this business needs now is a sharp focus on commercial processes, ...

Pressure to slash drug prices from both the Democratic and Republican presidential candidates, as well as leaders and consumer advocates around the globe, could spur changes to the drug pricing model, ...