In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

One of Nigeria’s leading marketing communications professionals and Group Chief Executive Officer of Prima Garnet Africa, ‘Lolu Akinwunmi, has underscored the critical role of consumer psychology in ...