Nike and UK Athletics signed a 10-year apparel deal effective July 1, 2025. Nike will provide $7M in gear annually, increasing to $7.5M starting in 2030. The deal includes royalties and performance ...

Nike on Friday opened its latest store concept, Nike Style, in Seoul, South Korea. The athletics giant in a blog post described the store as a “remixed expression of sports retail culture that blurs ...

When Virgil Abloh was a boy, he’d head from Rockford to downtown Chicago, and visit the shops of Michigan Avenue, where all the biggest brands in the world had stores–a place he calls his “gateway to ...

Nike on Wednesday announced a new store concept, Nike Rise, with the first in Guangzhou, China. The retailer describes the concept as a store that "responds to the pulse of sport in a Member's city," ...

Every time Shalini publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Nike and the UK have a relationship cast in Swoosh-branded stone. Beyond its current status as Central Cee’s go-to get up and England’s football kit manufacturer, Nike and the UK have plenty of ...