You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. TikTok is staffing up to improve its e-commerce tech. It wants to hire a handful of workers in the US ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers to shop more online. Startups also tried to solve for inspiration and fit ...

Beauty brands were some of the first players to dabble in augmented reality (AR) years ago, quickly ramping up investments to embrace the technology and let consumers digitally sample products. Now, ...

Zero10, the New York City-based augmented-reality developer known in fashion circles for its work with Maisie Wilen, Coach, Nike and many more, is expanding its virtual try-on tech. On Thursday, the ...

Johnson & Johnson is giving consumers in China a way to virtually test colored contact lenses with augmented reality (AR). The company is working with AR technology company Perfect Corp. to offer the ...

Augmented reality shopping has become a fundamental way to buy certain products online, as beauty and furniture brands can attest. Amazon knows that, too, having for years now let customers see what a ...

According to GlobalData’s Technology Foresights, which uses over 41,000 patents to analyze innovation intensity for the apparel industry, there are 20+ innovation areas that will shape the future of ...