True Classic, a direct-to-consumer men’s basics brand, has found a way to service the post-pandemic guy with its newly launched commuter collection. The offering is centered around shirts, a core ...

Buying good shirts can be a frustrating process, especially if you're looking for reliable staples that won't have you constantly tugging at an itchy tag throughout the day. True Classic delivers ...

True Classic is continuing to expand its reach. The Los Angeles-based men’s basics brand, which started out as strictly an online business in 2019, has been adding stores and expanding into wholesale ...

Advertisers often lament the lack of transparency they get from automated advertising tools. Although they’re wooed by the promise of performance, they’re wary of losing visibility into the workings ...

PokerGO and True Classic teamed up for the $3,300 Rags To Riches event running from Dec. 2-5 at Aria’s PokerGO Studio. True Classic is giving away 15 $5,000 packages to their exclusive event. Players ...

As part of its omnichannel expansion strategy, DTC menswear brand True Classic has launched at 460 Target stores nationwide. Consumers will be able to purchase the brand’s Short Sleeve Classic Crew in ...

Breanna Moreno has always been an expert at efficiency. That’s why, when she joined True Classic in 2020 as the brand’s first employee, her mandate was to build and scale teams to ensure processes ...

DTC menswear brand True Classic opened its first company-owned and operated brick-and-mortar store at the Houston Galleria on Thursday, per a release sent to Retail Dive. The 1,600-square-foot store ...

Like many other DTC brands, True Classic made its first big impression online — in its case with a series of humorous, fast-paced, mildly homoerotic commercials. Also like many other DTC brands, its ...

D2C Insider:You've got an odd background for apparel. You used to be a professional poker player, then spent a decade building SEO Direct, an agency, before launching True Classic in 2019. And it's ...

True Classic is stepping outside its usual staple-tee territory and into footwear with its first-ever collab: the True Classic x Timberland PRO Chelsea Boot. Designed in partnership with Timberland’s ...