The campaign has been rolled out to promote Trident Gum’s latest product Trident Vibes featuring Sour Patch Kids gum, which is now available in stores nationwide. Trident Vibes featuring Sour Patch ...

TriDifferent, a new creative platform for Trident Gum, sees Gen Z as its target audience. The brand is positioned as a way to defy sameness. It also marks Trident’s first campaign since joining ...

East Hanover, N.J. - Trident is making a $200,000 donation to the Trae Young Family Foundation (TYFF) with the goal of highlighting the importance of mental health for all people. New Trident packs ...

A New York man is suing Cadbury Adams, saying the company's claims that Trident Xtra Care sugar-free gum can help repair damaged teeth are misleading to consumers. In a lawsuit filed in Queens Supreme ...

May 19 (Reuters) - A federal judge in Illinois has dismissed a lawsuit accusing Mondelez International Inc MDLZ.O of deceiving consumers into believing its Trident "Original Flavor" gum contained real ...

Sour Patch Kids are widely beloved candies for their unique combo of flavors. After all, the iconic gummies are famous for having the perfect blend of sweet and sour taste. Now, fans of the flavorful ...

Cadbury Adams USA LLC debuted an advertising campaign for Trident sugarless gum that marked a bold new direction for Trident, taking viewers to an imaginary world where anything can happen. In the ads ...

Multinational company Mondelēz is employing an innovative solution to market its Trident brand of chewing gum in Brazil. The campaign, which uses battery-powered beacons based on the Bluetooth Low ...

A Queens man says he got a kick in the teeth from Trident Xtra Care gum because it failed to live up to its promise to strengthen and restore his teeth, according to a new lawsuit. Joshua Hirsch filed ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Mondelez is selling its gum business in the U.S. for $1.35 ...

Are you a print subscriber? Activate your account. By Vivek Sharma - 8 min 12 sec ago By Ad Age and Creativity Staff - 41 min 18 sec ago By Ad Age Staff - 1 hour 42 min ago By Erika Wheless - 1 hour ...