This post originally appeared on the Buffer blog. Having a list of go-to blogs can be a great source of information and inspiration. In our case, the blogs and websites we visit most often provide ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

That may sound discouraging, but it doesn’t have to be. When you treat social media as a channel you invest in, just like paid search, email or events, you gain control over your visibility and your ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Marketers in charge of social media are in a bit of a pickle: They must create content that resonates with human beings while also impressing machine algorithms. It’s a challenge, but also an ...