ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was ...
Online marketing company ValueClick has acquired mobile ad network Greystripe for $75 million, according to TechCrunch. The deal continues a merger spree among the mobile ad networks, as noted in ...
Mobile ad specialist HeyZap has unveiled a new tool that will allow developers to directly compare multiple ad networks, automatically switching between them to maximise revenue. As billed, HeyZap ...
World first: App Annie gives developers — and advertisers — one dashboard for all app and ad revenue
Imagine one dashboard that tells you exactly how well your app is monetizing, from paid downloads to ad revenue. And one dashboard that tells you how all your mobile marketing campaigns are performing ...
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/aa27f6/online_and_mobile) has announced the addition of the "Online and ...
Late last week, UK mobile marketing firm Velti announced that it had acquired mobile ad exchange Mobclix, which “connects more than 25 online, video and mobile ad networks including Millennial Media, ...
Continuing the red hot focus on mobile ad networks, US company InMobi has announced it's secured $8 million in its second funding round from existing investors Kleiner Perkins Caufield & Byers and ...
There are several tailwinds making the mobile environment much more enticing for ecommerce companies, leading many today to ...
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