Disney has called on the Avengers to help launch its new format, but the timing has raised eyebrows ...

IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.

And The Avengers are helping to launch it ...

That’s the backdrop for Walt Disney Studios rolling out Infinity Vision; not as a gimmick, but as a very pointed response to ...

IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ...

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...

Disney is partnering with movie theatre chains on a new large-screen format set to roll out in time for the Avengers: Doomsday release in December.

IMAX CFO Natasha Fernandes has called Disney’s new Infinity Vision format for 'Avengers: Doomsday' a marketing tactic to counter the film’s lack of IMAX screens at launch. Infinity Vision certifies ...

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' ...