The latest installment in the Omega x Swatch saga arrives with a wintry flourish.

Swatch gives the latest entry in the Mission to Earthphase - Moonshine Gold series a snowy makeover with a pure white dial, ...

Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream ...

Swatch launches the NEON Collection, six watches inspired by classic ’80s and ’90s models reimagined with bold neon hues and modern features. There are objects we associate with the late 20th century ...

Swatch’s new AI-DADA tool lets you turn a simple idea into a one-of-a-kind watch in minutes ...

We all knew it was coming, but Swatch and OMEGA have delivered one of the most desirable Mission to the Earthphase models yet ...

The Mission to Earthphase – Moonshine Gold “Cold Moon” takes its cue from December’s full moon and leans fully into the ...

The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...

It’s being referred to as a “superlot.” A collection of Swatch watches and related art and other materials totaling more than 5,800 items will be part of the Sotheby’s Hong Kong Important Watches ...

Like most new years, 2015 begins with a preview of Swatch brand watches showcasing many of their upcoming "novelties" for the year. That means their new watch models and styles that will be sold in ...