As the popular saying goes: A goal without a plan is just a wish. This applies to a corporate strategy. It can look great in a proverbial template, but it falls flat if there is no documented action ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

The Omaha Fire Department released its strategic 5-year plan over the weekend, which serves as a template for guiding the ...

Crafting a press release is only the first step. To maximize visibility and results, you need a press release distribution strategy that is intentional, timely, and measurable. That’s where Business ...

8 Go to Market Strategy Templates for a Successful Launch Your email has been sent Download the best free go to market strategy templates for monday.com, ClickUp ...

So you’ve come up with an idea for a business and made the courageous decision to strike out on your own. You’ll get to work on your terms, become your own boss, and hopefully turn a profit by doing ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...