Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO 'SMART Bricks' will roll out in LEGO Star Wars sets as early as March 2026, per LEGO's official press release. In barest ...

Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

Star Wars LEGO sets. We’re headed into an exciting year for Star Wars, with The Mandalorian and Grogu leading the franchise ...

It's not long now until diehard fans can enjoy themselves once more during the unofficial commemorative day of everything Star Wars, May 4th. As usual, everyone with something to say when it comes to ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

A new year brings with it plenty of traditions, but one of the most threatening to our wallets each passing year is that, ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

LEGO has made an entire galaxy of profit by creating sets based on the Star Wars universe; now, the brickmakers have decided to “boldly go” by creating sets based on Star Trek. Their first launch is a ...