The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael ...

The MarketWatch News Department was not involved in the creation of this content. New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index(TM) was introduced at the recent ANA ...

Personal finance personality Dave Ramsey is turning up the volume on what he sees as a dangerous trend: the explosion of sports betting. Ramsey Calls Out The Industry’s Profits And Impact On Families ...

People still want to watch sports on TV, and that means — at least for now — advertisers still need to spend on it. NBCUniversal said Tuesday that its new 11-year deal for NBA rights resulted in a 15% ...

Texas Tech mega booster Cody Campbell has once again made waves in college athletics, this time not with a donation or facilities project, but with a message. Campbell produced a commercial promoting ...

Baseball has been marginally successful in its efforts to pump excitement into the game, with such innovations as the pitch clock, the no-shift rule, and Shohei Ohtani. But what has really injected ...

Mickey Mouse leading a drum line at Disney's 2025 upfronts (Photo Credit: Disney/Jennifer Pottheiser) Disney has closed its 2025-2026 Upfront negotiations, with increased sales in sports and streaming ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

ORLANDO, Fla. – Tiger Woods is featured in a new television commercial, and this one isn’t likely to create the uproar his last one did. A new EA Sports spot with Woods takes a much lighter approach ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...