The basic premises behind a successful social media marketing plan can be summerized in to five key marketing points. Social ...

Social media is an essential component of any marketing strategy. Learn what a social media marketing strategy is and how to create one. Social media still feels fairly “new” to many of us. It’s hard ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

Inspired, a hub being built to empower entrepreneurs is launching a membership drive this week after opening its new Social Media Basics Bootcamp. The bootcamp offers support and resources to those ...

Overview: Curated list of books covering trends, strategy, and execution in social media marketing.Insights from industry ...

Do you need to learn how to get your business up and running on social media sites like Twitter and Facebook? In this class, learn the basics of social media tools: What is a like? How do I write a ...

and a move away from "addictive" practices which form the foundational core of social media. In light of these changes, only those will survive that use storytelling and authenticity as the basic ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...