Michael Jordan still earns the most from his lifetime deal. LeBron James and Stephen Curry also make millions through long-term contracts. Their shoes are sold around the world and have become a part ...

Current NFL players struggle in the footwear industry. Signature sneaker lines are almost entirely absent in the league, and most athletes rely on retro models or redesigned basketball shoes to make a ...

K-Swiss Inc. is introducing a line of sneakers designed for video-game competitions, another attempt by athletic brands to capitalize on the burgeoning esports market. The new shoes sell for $110 and ...

New England Patriots wide receiver Stefon Diggs is having another strong season, punctuated by an incredible performance against his old team (the Buffalo Bills) in a revenge road win. As if this week ...