In 2026, if a product has Pikachu on it, there's a good chance that it'll sell out and end up on eBay. We've seen this frenzy play out nearly everywhere: trading cards, apparel, and books. It's ...

LEGO is going all in on their new Smart Brick sets, which will add a new dynamic feel to your brick play. Similar to Super Mario Bros., a small set will feature the Smart Brick, which can interact ...

This year we got announcements of new smart glasses, a $9,000 smart purse, and plenty of robots. But on a more practical ...

Lego has revealed three more upcoming Pokemon sets, including prices and piece counts, all releasing on August 1, 2026.

Get ready for a new way to reach a galaxy far, far away, as LEGO has unveiled its next Star Wars SMART Play set. Coming in at 347 pieces, this new set continues the LEGO new Smart Brick system that ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego Smart Play. The new platform introduces bricks that can talk and react to ...

These 12 new Smart Play-enabled Lego sets will be essential for Pokemon fans of any age -- but the kids will especially love battle mode.

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

LAS VEGAS—Lego’s newest Luke Skywalker mini figurine can make lightsaber sound effects all on its own. The Lego Group is making its CES debut by launching a new lineup of toys called Lego Smart Play.

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

At CES, Lego unveiled its new Smart Play system – according to the manufacturer, the "biggest innovation" since the introduction of minifigures in 1978. Ten years of development and 25 patents are ...