— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

If you have watched any of the WNBA preseason games on TV, or the NBA postseason games, or any sports, really, you’ve seen one of the commercials for A’ja Wilson’s signature shoe. Wilson’s signature ...

A barrage of new, glitzy, celebrity-filled ads debuted during Super Bowl 59 on Sunday. Fox, which aired the game, said in November that it had sold out of ad spots — with more than 10 of those ...

As America’s sports world remains locked in an ongoing culture war over the presence of trans athletes in women’s sports, this year’s Super Bowl ad slate became a battleground. Two commercials in ...