Owning a Rainbow—surprise, surprise—isn’t necessarily first come, first served. The Rainbow Daytona is not only a sought-after timepiece for collectors, but also among Hollywood A-listers, Pop icons, ...

Not all Rolex Cosmograph Daytonas are created equal, and Beckham's choice stands out in the luxury watch arena. The specific model he wore, the ref. 116576TBR, is crafted from 950 platinum, making it ...

David Beckham may not be an official Rolex ambassador, but his watch collection is full of some of the rarest Rollies going – ...

The latest iterations of the Rolex Cosmograph Daytona are defined by a metallic meteorite dial. The rare material, which comes from an asteroid that exploded millions of years ago, features a textured ...

Rolex produces around 1 million watches a year, not 20,000 to 40,000. What do UFC fighter Conor McGregor, musician John Mayer, tennis legend Roger Federer, rapper Drake, actor Jonah Hill and ...

It's always news when Rolex drops an update for one of the iconic models in its lineup, and this year is no different. A huge update to a model on the higher end, the Rolex Cosmograph Daytona, had ...

The winner drivers of the Rolex 24 At Daytona earn one of company's luxury timepieces. Rolex’s involvement in the race prompts drivers across the globe to come back to the Rolex 24 year after year, in ...

Homeland Security Secretary Kristi Noem wore a Rolex watch to visit the Terrorism Confinement Center in El Salvador on Wednesday.AP Photo/Alex Brandon Homeland Security Secretary Kristi Noem wore a ...

An ultra-rare Rolex Cosmograph Daytona JPS reference 6264 in 18k gold achieved more than $1.5 million in a single-lot online sale held by Sotheby’s in London. The 1969 “John Player Special,” named ...

As the saying goes, “You never actually own a Rolex Daytona. Eventually your son or daughter simply inherits your place on a waiting list.” That said, there’s one surefire way of acquiring one of the ...

The winner drivers of the Rolex 24 At Daytona earn one of company's luxury timepieces. Rolex’s involvement in the race prompts drivers across the globe to come back to the Rolex 24 year after year, in ...