Earlier in the year, Rolex announced that it would not introduce any new models for 2020, but this summer, it did a double take and began touting new pieces for fall. Well, the 2020 Rolex Oyster ...

The name Rolex may conjure images of brawny tool watches that have famously made extreme treks to the top of Mount Everest and the depths of the Mariana Trench. But this fall, the Swiss brand is ...

A strange thing happened to Rolex at the beginning of last month. For once, it wasn’t a Submariner or GMT II in the spotlight — it was a batch of candy-colored Oyster Perpetuals that stole the show.

Most collectors are losing their minds over the new Rolex Submariner, but the real fun in Rolex’s new 2020 lineup lies in the new Oyster Perpetual collection, now available in a rainbow of cheerful ...

The Swiss watchmaker Rolex has reimagined one of its signature styles with colorful dials encircled by diamonds. By Lindsay Talbot The Oyster Perpetual Datejust was introduced in 1945, Rolex’s 40th ...

Swiss luxury watchmaker Rolex has just unveiled all of its new models for 2020, giving some of its most iconic watches welcomed performance upgrades while dressing up other classics with refreshing ...

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page The distinction ...

Much ado is made each year when Rolex releases new watches. Back in 2018, when the most recent Pepsi GMT Master II was launched in stainless steel, the model was immediately valued at double its ...

ROLEX writes a new chapter in its history with the launch of the Oyster Perpetual Land-Dweller. This contemporary timepiece represents the full scope of the company’s skill set, derived from over a ...

Rolex has unveiled its Oyster Perpetual Land-Dweller, a watch years in the making, and revealed some of the steps a new design goes through It takes Rolex five to seven years to create a new watch ...