In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

The German fashion company has launched a Roblox experience in an effort to interest younger consumers in its denim-focused Hugo Blue line.

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

Online gaming platform Roblox ( NYSE: RBLX) announced the beta launch of a new on-platform short-form video experience for ...

Find out how teachers can use BBC Bitesize’s Planet Planners on Roblox to support geography lessons and help students learn ...