If your customers were asked about the quality of your customer service, what would they say? Would they respond that your business offers superior customer value and superior customer support? The ...

In the marketing world, a brand is so much more than a mere logo or symbol. It is the intangible sum of a product's attributes: its name, packaging price, history, reputation, and customer experience.

An intelligent customer service agent (also known as an AI customer service assistant) is a virtual service entity centered around artificial intelligence technology, possessing human-like interaction ...

Hallowell, Roger, Leonard A. Schlesinger, and Jeffrey Zornitsky. "Internal Service Quality, Customer and Job Satisfaction: Linkages and Implications for Managers." Human Resource Planning (fall 1996).