Forbes contributors publish independent expert analyses and insights. Experienced journalist who covers fashion, beauty and wellness. For millennials who grew up trading rigid denim for the stretchy ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Cassey Ho, founder of YouTube channel Blogilates and athleisure brand Popflex, was stunned when she realized her clothing business had been hit by the “Taylor Swift effect.” Ho, who has been a fan of ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Drop everything now: Taylor Swift’s viral purple ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Talk about a Swift sellout. Following last Friday’s ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Look, I don't make all my fashion choices based on Taylor Swift's style, but I can't say I'm not a ...

Taylor Swift wore POPFLEX Active's bestselling athletic skort in her recent “Fortnight” social media videos and designer Cassey Ho knows just what staples should join her collection. She continued, ...

Taylor Swift’s “I Can Do It With a Broken Heart” music video proves that her lilac short skort will never go out of style. Of course, Swifties know it wasn’t the first time that the pop star donned ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

UPDATE: We’re not kidding when we say Swifties act fast, so grab your POPFLEX Skort before it sells out! POPFLEX’s Black Friday sale is officially here, and if you’re a Swiftie, now is the time to ...

Imagine seeing a video of yourself in your own home featured on an Amazon listing — and it's altered so that your face looks like someone else's. That's what happened to Cassey Ho, founder and CEO of ...

Taylor Swift wore POPFLEX Active’s bestselling athletic skort in her recent “Fortnight” social media videos and designer Cassey Ho knows just what staples should join her collection. She continued, ...