When we think of packaging as a branding tool, we tend to think of amazing retail packaging like Apple's. The electronics firm maintains a secret "packaging room" where hundreds of potential package ...

Across global markets, packaging is shifting from visual design to tactile, experience-led finishes that shape first ...

“User-friendly” is typically understood in the context of how easy something is to use or operate. Although this definition has significant implications for packaging designers and engineers, the best ...

“Mind blowing.” There really are no other words to describe the first time I saw the “X Box.” No, not the gaming console but rather the ingenious “X Box Packaging X-Perience” kit, which is, quite ...

Packaging is something that almost every physical product needs. However, traditional packaging is confined by the size and shape of the product, which can make it difficult to convey your brand's ...

Ship-in-own-container (SIOC) packaging enables products to ship safely without an extra box, reducing waste and costs.

The newly published DeliveryX Packaging 2023 report has highlighted that packaging has become the star of ecommerce purchases in online unboxing content. Unboxing is a growing trend which sees ...

Child resistant packaging is no longer a niche compliance requirement. In 2026, it has become a core expectation across ...