When we think of packaging as a branding tool, we tend to think of amazing retail packaging like Apple's. The electronics firm maintains a secret "packaging room" where hundreds of potential package ...

Across global markets, packaging is shifting from visual design to tactile, experience-led finishes that shape first ...

“Mind blowing.” There really are no other words to describe the first time I saw the “X Box.” No, not the gaming console but rather the ingenious “X Box Packaging X-Perience” kit, which is, quite ...

“User-friendly” is typically understood in the context of how easy something is to use or operate. Although this definition has significant implications for packaging designers and engineers, the best ...

Packaging is something that almost every physical product needs. However, traditional packaging is confined by the size and shape of the product, which can make it difficult to convey your brand's ...

TEAM Concept reports that premium packaging is a key growth strategy for retailers, enhancing perceived value and enabling ...

The newly published DeliveryX Packaging 2023 report has highlighted that packaging has become the star of ecommerce purchases in online unboxing content. Unboxing is a growing trend which sees ...

Clinique’s latest Moisture Surge 100H ‘More Than You Think’ campaign has married its brand identity with a fresh take on connected packaging and technology, integrating Near Field Communication (NFC) ...

Sony sent me a PS5 early, a package that I had to be up at 7 am to sign for. We’ll have plenty more to come soon enough, but first I want to talk about the experience of opening the box. Opening a new ...