PPC stands for pay per click. PPC ads are online advertisements that you pay for by the click. So every time someone clicks on your ad, you pay a little bit of money. Sometimes you’ll see it called ...

PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? If you’re just getting started with PPC ads, ...

Moderator: Christine Churchill. Will talk about copywriting secrets. Better qualified traffic if better ads. Things to remember is competitors have same problem, 25 words or less. Harder to be concise ...

Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort ...

Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your PPC campaigns to the next level. Once you’ve got the basics of PPC down, how can ...

Communities like Silicon Valley and movies like The Social Network have glamorized the idea of working at a startup. There’s a stereotype that startup employees spend their days pouring cup after cup ...

A collection of valuable guides and resources for every stage of your journey We understand that search professionals face unique challenges with unprecedented rates of change in recent years. That’s ...

5 Best practices to have a successful Bing Ads campaign. Includes dos and don'ts for a successful Bing campaign setup. Bing is an opportunity for any business to advertise at a typically lower cost ...