The eight historical characters are coming back to stores to celebrate the brands 40th anniversary.

Mattel’s American Girl doll brand is celebrating its 40th anniversary by bringing back its Historical Characters line of ...

Some of my most vivid childhood memories involve my beloved American Girl dolls. My first was Felicity, a historical doll representing English colonial America. Her freckles looked like mine. I read ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...