Opportunity cost is a concept in economics that refers to the value of the next best alternative that is forgone when making a choice — i.e., the cost of the best alternative that is not chosen.

Opportunity cost is the highest-valued alternative we give up when we make a choice. Marrying Sue means not marrying Jane. Going to the gym means not reading a book or watching TV. (Although, I’ve ...

In making an important decision, most people consider pros and cons but are less likely to consider another key factor: opportunity cost. That refers to what you could otherwise do with the time or ...

Everything we do and every choice we make has an opportunity cost. In a world of scarce time and resources each choice necessarily means rejecting many other possible opportunities. One of the best ...

Understanding opportunity costs can help you become a better CFO of your life. Every decision you make comes with a price, which economists call the "opportunity cost." Understanding it can help you ...

When we choose to spend $10 more than usual for a bottle of wine, we'll have $10 less to spend on an appetizer, a dessert, or ten songs on iTunes. That's known as the "opportunity cost" of that choice ...

The cost of tariffs gets a lot of popular media attention, but it's a shallow treatment of a complex disease. Yesterday Bloomberg ran a piece titled, “The Age of Global Supply Chains Is in Trouble,” ...

The Iraq war continues to be a drain on the American taxpayers' pocketbooks. So far, the war has cost the United States $144.4 billion, including $25 billion in the administration's FY05 defense ...

Individual and Nationwide Costs for Cancer Care During the First Year After Diagnosis Among Children, Adolescents, and Young Adults in Japan Development of the OOCAT involved extensive patient ...