Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

If you’re a fan of those ‘circling hippos’ on the BBC One ident, then we’ve got a bit of bad news for you – you won’t be seeing them on telly again. Now we know this might be difficult to deal with, ...

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The broadcaster worked with Red Bee Media to create the idents, which feature a magical forest where people are gathering to trim their Christmas trees. A series of idents (see below) seeks to ...

BBC One idents – the images between programmes which have ranged from swimming hippos to a revolving globe – are getting a makeover. The broadcaster has commissioned renowned British documentary ...