"Movement is what matters." That's what an advertisement in a Boston Nike storefront now reads after the athletic brand replaced the signage following backlash to the original win ...

A runner staggers, falls, staggers, and falls again. Another runner stops to help him. Then a second runner helps lift him. Together, the two runners hold him up and the three shuffle to the finish ...

Runners accused Nike of being tone-deaf for a sign it posted in a store along the route for the Boston Marathon, which is also the premier marathon event for para athletes and adaptive runners.