NEW YORK (CBSDFW.COM/CBSNEWS.COM) - Nike's long-running "Just Do It" campaign is geared toward getting consumers to pay attention to the brand, but analysts say its ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

Nike has unveiled its first "Just Do It" ad narrated by Colin Kaepernick, a spot scheduled to air during the NFL season opener Thursday night as well as during the U.S. Open tennis tournament and ...

The sportswear juggernaut Nike is facing widespread scrutiny after one of its London billboards had to be removed over holocaust comparisons, and a recent New York Times article reported that the ...

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...

Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo. That’s not to ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Nike’s new CEO Elliott Hill stepped into his new role on ...

Nike has unveiled its first "Just Do It" ad narrated by Colin Kaepernick, a spot scheduled to air during the NFL season opener Thursday night as well as during the U.S. Open tennis tournament and ...