Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update should help you measure visits from AI assistants without using custom ...

Google is trying to simplify one of its most complex products, helping advertisers and analysts get more value from Google Analytics without deep technical expertise. What’s new. Google Analytics is ...

Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI collaborator. Google is introducing Ask Advisor, a new Gemini-powered AI ...