If you want to purchase a Rolex Daytona new at retail, you are among what appears to be millions of people who “register their interest” at authorized dealerships every year. Our recent research shows ...

Rolex’s strategy of maintaining strict control over its distribution channels has made it nearly impossible for the average consumer to purchase a brand-new model directly from authorized dealers.

BMW M Motorsport is making a winning race car available to a private buyer, BMW's racing arm announced on Tuesday. The number 24 BMW M8 GTE that won the GTLM class at the 2020 Rolex 24 At Daytona is ...

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. Rolex is famously known as one of the most conservative watch brands in the ...

Rolex unveiled nine new watch designs for 2023, including a special-edition Cosmograph Daytona. The iconic Swiss brand introduced new colors, materials, and movements across seven of its mainstay ...

"Watches and Wonders" in Geneva, the biggest trade show in the luxury timepiece world, kicked off with a bang as industry leader Rolex released its latest 2025 models just as the industry finds itself ...