Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad ...

There are several tailwinds making the mobile environment much more enticing for ecommerce companies, leading many today to ...

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% ...

Google has made advancements in mobile ad formats around AI-powered tools and privacy-based measurement solutions for iOS app advertisers that provide advertisers with three ways to improve mobile ...

Lyft is ramping up its ad business with new formats, the ride-hailing company exclusively tells Axios. Why it matters: Beyond traditional publishers, more companies with consumer attention and ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving ...

Advisory and consulting firm PwC this week released a report detailing that global entertainment and media (E&M) industry revenues edged towards US$3 trillion in 2024 and are forecast to hit US$3.5 ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

A new survey conducted by GfK Technology spells good news for iPhone game developers hoping for a healthy revenue stream from adverts. The survey, conducted jointly with mobile social network Limbo, ...

Vudoo, a global provider of commerce media technology, and Kargo, an omnichannel ad solution across publishers for global ...