DAX, the audio SSP and sales company, is working to prove that fragmented audio inventory can deliver scale and outcomes for ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Most dashboards are not wrong. They are answering the wrong question. Every Monday morning, dashboards across organisations update exactly as expected. Impressions are delivered. Click-through rates ...

Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. The pain that your organization feels surrounding B2B ...

Imagine handing a financial adviser R1,000 to invest on your behalf. He pockets R561 immediately for fees, platform costs, and what he calls ‘market infrastructure', then puts the remaining R439 to ...