Most companies know they should be doing more with AI. What's harder to define is what "more" actually means in practice. Looking at how organizations have rolled out AI over the past few years, there ...

The concept of the maturity stage of the marketing mix is based on product life cycle theory, which states that products and services have sales patterns that fall into four stages: introduction, ...

I attended my first DevOps Enterprise Summit (DOES17) in San Francisco this week and watched speakers from large enterprises like Capital One, Disney, Nike, CSG, and more share the lessons learned ...

There is a pressing need for intelligent leaders who are able to deal effectively with today’s challenges and demands – and those of the future. But intelligence alone is not sufficient. It is simply ...

While investments in mobile marketing are surging, some marketers are ignoring their company’s level of mobile maturity, leading to practices that might not be the most effective for reaching their ...

Something very complex and wonderful is happening in B2B marketing organizations. It is a transformation of legacy tech strategies, Go-To-Market (GTM) focus and structures that is embracing a customer ...

Instituting an environmental, social and governance (ESG) program at your company isn’t something you do all at once. An effective ESG proposition grows over time, with each successive stage in its ...