“The Mandalorian and Grogu,” “Masters of the Universe” and “Toy Story 5” hail from franchises that are shifting the connection with related products. By Robert Ito In “Toy Story 5,” beloved dolls from ...
Hasbro and Mattel have flip-flopped dominance in the toy industry for decades, jockeying for the most coveted master licenses to put new fan favorites on store shelves. But as the industry recovers ...
Toymakers like Hasbro and Mattel are banking on the release of blockbuster films like “Toy Story 5,” “The Mandalorian & Grogu” and “Masters of the Universe” to boost toy sales and bring in more ...
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