Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those strategies are developed, how do you ...

As a marketer, you know all too well the pain of building a presentation. Sure, you develop your own presentations, but you're likely also the default creator of presentations for conferences, ...

You've likely sat through dozens of terrible presentations and resented every minute. You know what I'm talking about: the identically themed slides, the walls of text, the monotone of the presenter's ...

The digital marketing industry is a multibillion-dollar space. And it's a complicated one too — even people who work in the sector struggle to get their heads around the latest acronyms and trends.

Dear students, here is the rough break down of what I will be expecting from your final project presentation. From giving the best advice from both the strategic marketing project and the strategic ...