Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

It's important to conduct marketing research on an ongoing basis in the tourism industry. Initial market studies can show you the state of the industry and how your location, target market and ...

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...

What if tomorrow your best customers were in charge of your business? That’s right: you’re out, they’re in. Your CEO is now the customer whose loyalty card whizzes like a finely oiled European sports ...

More than half of market researchers now use synthetic data to broaden scope and accelerate insights, reserving live panels ...

Many of us in the construction field have never considered incorporating market research into our operations. There are a number of limiting factors, including time, money and resources. You might be ...

All entrants of the Security Business Fast50 fill out a series of market research questions designed to give integrators greater insight into the security market and the forces affecting it. The ...

All entrants of SD&I’s Fast50 fill out a series of market research questions designed to give dealers and integrators greater insight into the security market and the forces affecting it. Also ...

The Importance of Market Research One of the most important and obvious activities for entrepreneurs is market research since it reveals several important things such as who your customers are and ...