LivingMirror — an AI powered tool aimed at revolutionizing market research in the healthcare world — aims to empower brands to do market research, without ever needing to talk to actual humans.

More than half of market researchers now use synthetic data to broaden scope and accelerate insights, reserving live panels ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Philippe Massiera does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts. Building a successful business is no easy feat, especially ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...

Insider Intelligence explores the influencer marketing industry, how it is maturing, and how brands can effectively navigate a changing and expanding market.

There’s a big disconnect between what manufacturing marketers are doing and what they find works. Let’s take a look at the newly released B2B Manufacturing Content Marketing: 2015 Benchmarks, Budgets, ...

The University of Chicago will sell one of its valuable research centers for $375 million as it attempts to cope with various ...